{"id":25470,"date":"2016-02-12T09:36:56","date_gmt":"2016-02-12T14:36:56","guid":{"rendered":"https:\/\/halofanforlife.com\/?p=25470"},"modified":"2016-02-12T16:00:07","modified_gmt":"2016-02-12T21:00:07","slug":"343-industries-and-mattel-sign-master-licensing-agreement-introduce-new-halo-toys","status":"publish","type":"post","link":"https:\/\/halofanforlife.com\/?p=25470","title":{"rendered":"343 Industries and Mattel Sign Master Licensing Agreement, Introduce New Halo Toys"},"content":{"rendered":"

Hot off the press (so to speak)!!!<\/strong><\/span><\/p>\n

Oh and before you get started reading…you might want to have a seat before you faint from GREATNESS!<\/strong><\/span><\/p>\n

\"Halo-Mega-Bloks-UNSC-Vehicle1-940x525\"<\/a><\/p>\n

Since\u00a0Halo: Combat Evolved<\/em>\u00a0launched in 2001, Halo has grown from a video game to a more than $5 billion franchise that encompasses New York Times best-selling novels, multiple live-action digital series and consumer products. The latter \u2013 including a dizzying array of toys \u2013 have generated more than $1.5 billion and include action figures, weapon replicas, clothing and much, much more.<\/p>\n

343 Industries has and continues to be focused on making Halo toys fun, accessible and appealing to everyone \u2013 collectors, hardcore Halo fans and franchise newcomers alike. With that vision in mind, the studio behind one of the most successful franchises in gaming history have signed a master licensing agreement with one of the largest toy manufactures in the world: Mattel.<\/p>\n

\u201cThe success we\u2019ve seen with the Halo MEGA Bloks franchise over the years laid the foundation for this partnership,\u201d said Bonnie Ross, Microsoft Corporate Vice President and Head of 343 Industries. \u201cWe\u2019re excited to work with Mattel to bring innovative, quality and, most of all, fun products to old and new Halo fans alike.\u201d<\/p>\n

HFFL:<\/strong> Indeed Bonnie. I’ve been there from the start, collecting Halo Mega Bloks. They were and still continue to be an awesome brand of Halo Toys!<\/span><\/p>\n

Partnering with Mattel not only expands visibility for Halo products in retailers worldwide, it unifies the design, development and creative vision of an important branch of Halo consumer products. The collaboration has already opened up new avenues for creativity, as two BOOMCo.-inspired weapons \u2013 the Assault Rifle Blaster and Magnum Blaster \u2013 recently made their way into Infinity\u2019s Armory, the latest content update for\u00a0Halo 5: Guardians<\/em>.<\/p>\n

HFFL:<\/strong> It really was only a matter of time before this came to pass. Mattel will definitely give more exposure to Halo. For one, we’ve already seen more commercials of Halo\u00a0Mega Bloks in the last year than we have pretty much it’s entire first 5 years. Not to mention Mattel has more leveraging power to put more Halo toys on shelves!<\/span><\/p>\n

\u201cWe\u2019re excited to expand our relationship with Halo and 343 Industries to create and collaborate on a broad range of multi-category toys and collectibles,\u201d said Joe Lawandus, SVP of Design and Marketing, Toy Box at Mattel. \u201cFrom MEGA Bloks to blasters, action figures to radio controlled vehicles, our new line for 2016 features something for Halo fans everywhere.\u201d<\/p>\n

The Halo MEGA line will be on display at New York Toy Fair this weekend, and the full Mattel line of Halo products will also be available for viewing at Mattel\u2019s Collector\u2019s Night on Sunday. Products available this fall include:<\/p>\n

\"Halo-Mega-Bloks-Dual-Mode-UNSC-Warthog\"<\/a><\/p>\n