From www.halowaypoint.com:
http://halo.xbox.com/blogs/Headlines/post/2012/01/20/McFarlane-Toys-to-Create-Halo-Avatar-Figures.aspx

Unique Partnership to Bring Inexpensive, Stylized Figures to Halo and Xbox 360 Fans

This fall, McFarlane Toys, Xbox LIVE and 343 Industries are joining forces to bring Halo fans an all-new series of unique collectibles: Halo Avatars. While our standard 6-inch figures are based on the Halo video games themselves, Halo Avatars are based on the stylized representations of the Halo characters that are available on the Xbox 360 console itself.

First introduced in 2008, avatars are the online representation of a gamer’s Xbox LIVE profile. Players can select from thousands of unique bodies, hairstyles, clothing, and accessories to create their own custom characters. Through the online marketplace, gamers can add themed avatar gear from dozens of video-game licenses, including Halo. From Halo-themed t-shirts, to Spartan helmets, to full suits of character armor, gamers can make their avatars look like true Halo fans, or even characters from the Halo universe.

Todd McFarlane, CEO and founder of McFarlane Toys, explains, “Rather than make up our own style of mini-figure, we decided to take advantage of the style that Xbox LIVE has established with their avatars. Since each avatar represents an individual gamer, players have a strong personal connection to their avatars. When you choose a Halo Spartan helmet for your avatar, that helmet becomes more than just a piece of some fictional character’s clothing—it becomes part of your online persona. Avatars have become the mascot of the Xbox brand. To represent the customization options available for online avatars, McFarlane Toys’ avatar figures feature interchangeable heads, torsos, and legs. Collectors can mix and match pieces to create their own custom avatar figures, much like they can with their online avatars. In addition to human characters and apparel, Halo Avatars also include various “prop” items such as Warthogs and Banshees.

Todd says, “Working with both Xbox LIVE and 343 Industries gives us access to a huge new library of Halo characters, with a fun, friendly style that is perfect for casual collectors.”

Each 2 1/2″–tall avatar figure is randomly packaged in a small, Halo-themed plastic cylinder. The top and bottom of each cylinder can be removed, and each piece can be used as a display base. The tubes can even be connected, stacking to form a multi-level display.

“With Halo Avatars,” Todd continues, “we wanted to do something as different as possible from our standard 6-inch figures. Those figures are big, game-accurate, heavily articulated, and serious. Our avatar figures are small, stylized, pre-posed, and playful. With a standard action figure, you know exactly what you’re getting. With an avatar figure, each one is a surprise. And collecting a full series of our standard figures can be a significant investment, but an avatar figure is something any fan can afford.”

The MSRP of a single avatar figure is less than three dollars. “Halo Avatars let fans get a cool new Halo toy for a fraction of the cost of a full-sized action figure,” Todd notes. With Halo Avatars, McFarlane Toys hopes to reach out to a new audience. Xbox LIVE avatars are rated E, for Everyone, so they can be enjoyed by collectors of all ages.

Halo Avatars Series 1 consists of eight random figures:

• Master Chief
• Carter
• ODST
• Flaming ODST Helmet and ODST T-Shirt
• Green Operator Helmet and Reach T-Shirt
• Elite Costume
• Warthog
• Metallic Gold Master Chief

Halo Avatars debut in fall 2012 and continues into 2013. Available at Walmart, Target, Toys “R” Us, GameStop, local comic book stores, drug stores, and other retailers. MSRP is $3.

Here’s the direct link:
McFarlane Toys Brings the Entire Halo Universe to Collectors with Halo Micro Ops

Here is the full text from HaloWaypoint.com:

New Miniature Toy Line to Offer Wide Range of Small-Scale Figures, Vehicles and Environments from the Halo Universe

McFarlane Toys expands its long-running, best-selling line of Halo collectibles this fall, with the addition of Halo Micro Ops. This all-new series consists of miniature figures, vehicles, and locations from the entire Halo universe, at roughly 1:100/15mm scale.

Todd McFarlane, CEO and founder of McFarlane Toys says, “Halo is known for its massive, larger-than-life visuals. From the towering Forerunner relics, to the enormous military transports, to the Halo rings themselves, everything is designed to make your human character feel small and overwhelmed. That’s awesome for a video game, but it’s a challenge for toy makers! With our standard 6-inch action figures, we found we could release small vehicles like the Ghost and the Mongoose, and medium ones like the Warthog, but that was about as big as we could go. In order to be able to create anything larger—to really bring the rest of the Halo universe to collectors—we had to go smaller. Much smaller.”

With its smaller size, Halo Micro Ops covers the Halo universe, from the tiniest Grunt to the largest Scarab. With such a wide range of product sizes to cover, Micro Ops is available in four different packages. Small carded sets include small vehicles like the Warthog and Ghost. Larger carded sets offer bigger vehicles such as the Falcon, or small buildings like the Bunker from theHalo 3 multiplayer map High Ground. Larger buildings, including the Tower or Gate sections of High Ground, are packaged in small boxes, while large vehicles such as the Elephant will be packaged in an even larger box.

“When you turn the scale down, you turn the possibilities up,” Todd explains. “With Micro Ops, we’re pulling the camera way back, and looking at a bigger picture. Our 6-inch figures are a great way to bring the individual characters of Halo to collectors—from Master Chief, to Noble Team, to the Elites and Grunts of the Covenant. But the Halo universe is so much bigger than that. Vehicles like the Pelican, the Falcon, the Phantom—they’re all important pieces of the universe. Environments like New Mombasa, High Charity, or The Library; these are all as memorable and important as Master Chief himself. With Micro Ops, we can now begin to bring the full scope of Halo to fans.”

Halo Micro Ops delivers the whole package, with all of the amazing detail and game accuracy that McFarlane Toys is famous for. With Micro Ops, Halo fans are able to collect the breadth of the Halo universe, with all the pieces perfectly in scale with one another, and without taking up too much space.

Recreate your favorite moments from a Halo campaign, multiplayer or firefight, or create your own custom scene. Collect your favorite pieces, or build a massive army and stage an epic battle for the fate of the galaxy. With UNSC, Covenant and Forerunner forces, the entire Halo universe is yours to command. The only limit is your imagination.

The initial Micro Ops lines cover the Halo trilogy, Halo 3: ODST, Halo Wars, and Halo: Reach. Later lines will add figures, vehicles, and environments from Halo 4. Series 1 includes:

Small Carded Sets
• Warthog and Mongoose
• Banshee
• Ghost vs. Wolf Spider turret (pic of turret below)

• ODST Drop Pods

Large Carded Sets
• Falcon
• High Ground Bunker with Shade turret

Small Boxed Sets
• High Ground Gate with Warthog
• High Ground Tower and SAM Launcher

Large boxed sets will be available in 2013.

Halo Micro Ops debuts in August 2012 and continues into 2013. Available at Target, Toys “R” Us, local comic book stores, and other retailers. MSRPs range from $8 for the small carded sets, $18 for large carded sets and $29 for the small boxed sets.